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Gaia Pacha Foundation

Social project against animal abuse (Bolivia)


This project aims to raise public awareness about the mistreatment of wild animals in Bolivia . The target audience is young people and children of Cochabamba, La Paz and Santa Cruz. The project seeks to promote new educational and artistic alternatives as a means of disseminating information and raising awareness.



The trafficking of wild animals in Bolivia is a very big problem. Trafficking is one of the main problems facing wildlife, not only nationwide, but worldwide. It is estimated that illegal wildlife trafficking is the third most profitable illegal trade in the world after drug and weapons trafficking, a fact that should alarm us because this activity provides money to unscrupulous people. Traffickers treat the wildlife captured in cruel conditions, deceiving a population that mostly do not know the origin of these animals and the techniques they use to catch them.

The educational activities are divided into raising awareness about the dangers of illegal wildlife trafficking´s two main outputs.

  • The first output of illegal trafficking is the trade and illegal sale of live wild species; to be offered to people who want exotic animals in their homes as pets
  • The second is the sale of derivatives or by products of trafficked wildlife such as: stuffed animals, animal parts, skins, feathers or leather

Trafficking in Bolivia is increasing every year, mistreatment and marketing of wild animals is becoming much more common before our eyes. The entities that should protect the country's wildlife show only a marked indifference to the problem. At Gaia Pacha, we believe once you become aware of this environmental crime, which will soon become an ecological crisis due to imbalance in biodiversity, the demand for owning wild, often endagered animals as domestic pets will decrease.

How will the project work

"Wild Beats" helps to curb wildlife tenure in the city by raising awareness amongst Bolivian citizens not to purchase wild animals as domestic pets. We believe that if demand slows, then traffic also slows.

Subsequently, in order to initiate actions in terms of environmental policy, Gaia Pacha is seeking to obtain a decree that supports animal rights and to ensure that our determinations are met.


Long-term impact

We expect to mitigate the demand for wildlife in the Department of Cochabamba, and thus reduce supply.

We hope that a greater awareness of the problem will also lead to the protection of natural areas that are home to certain species at risk of trafficking .


Post project

The key message of the "Wild Beats" project is to raise the respect humans have for animals. It is vital that humans care for the many endagered species which maintain a balanced ecosystem. We also need to respect their right to life, because they are loved, not objects to be sold .


Direct beneficiaries

The direct beneficiaries are 2,500 girls and boys and 1,000 other young people from different elementary schools in the city of Cochabamba. By utilising sensitized diffusion methods and supplementary educational material on the issue of the fight against abuse and trafficking of wild animals.

Additionally, 150 teachers will accompany this socialization process.

Indirect beneficiaries

The project identifies biodiversity and wildlife as indirect beneficiaries, by raising public awareness so there is a decreased demand for endangered wildlife as pets in the cities.